Company Name: Fareeda Optik
Industry: Opticals & Eye Clinic
Location : Vadakara,Calicut, India
Fareeda Optik | Vadakara, Kerala, India
How Fareeda Optik transitioned from traditional software to a modern ERP, boosting profits and enhancing customer loyalty.
The Challenge:
Operating on traditional offline software, Fareeda Optik was hitting a wall. Their data was fragmented, leading to operational guesswork and, more importantly, significant unidentified losses from untracked stock and inefficient processes. They also lacked the detailed data needed to move beyond generic marketing and truly connect with their customers.
The Solution:
By replacing their outdated system with Cloud MAC's OptiCam Odoo ERP, Fareeda Optik centralized their entire operation. Our platform provided the tools to:
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Identify and eliminate hidden losses with precise, real-time inventory and sales tracking.
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Unlock valuable customer insights by consolidating purchase history and preferences.
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Automate workflows from the central warehouse to every branch, cutting down on manual errors.
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Create data-driven, customized offers to increase customer retention and sales.
“Moving to Cloud MAC's Odoo ERP was the best decision for our bottom line. We finally uncovered the hidden losses that our old software couldn't see, which directly increased our profits. The ability to use our own sales data to give customers personalized offers has been a game-changer for building loyalty. We're not just selling; we're building relationships.”
— Director, Fareeda Optik